تأثير اليقظة الاستراتيجية في تعزيز الأداء التشغيلي: دراسة تحليلية في مصنع الألبسة الرجالية الجاهزة في النجف الأشرف

Kadhim Thaer Younus

doi:10.51173/jt.v5i2.1141

Authors

Kadhim Thaer Younus College of Health and Medical Technologies / Kufa

DOI:

https://doi.org/10.51173/jt.v5i2.1141

Keywords:

Strategic Vigilance, Marketing Vigilance, Competitive Vigilance, Environmental Vigilance, Operational Performance

Abstract

The current research aims to diagnose the relationship and influence between strategic vigilance and operational performance. The research was applied in the men's ready-made clothing factory in Al-Najaf Al-Ashraf on a sample of (73) individuals، relying on the questionnaire as a tool for data collection. The research problem was embodied in the continuous and evolving changes in reality at the internal and external levels of the organization، which led to the need for an immediate and decisive response to it. Based on this، the importance of the research lies in highlighting the impact of applying the strategic vigilance philosophy in Iraqi factories، especially government ones. The research reached many conclusions، including that the factory lacks modern technological means that enable it to promote its products in an optimal manner، in order to achieve the required distinction compared to competitors' products. On the other hand، the researcher was able to formulate a number of recommendations to enhance operational performance، the most important of which is the factory's adoption of technological means and techniques that are characterized by modernity and ease of use in a way that facilitates access for customers of all categories to its various products.

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