تأثير التسويق الڤايروسي في ثقة الزبون: دراسة تحليلية في شركة آسيا سيل

Amer Abdul latif Kadhum; Mustafa Salah Gumer; Akram Naeem Qasim

doi:10.51173/jt.v5i1.1218

Authors

Amer Abdul latif Kadhum Technical College of management - Baghdad, Middle Technical University, Baghdad, Iraq.
Mustafa Salah Gumer College of Economic Sciences and Acts, Sfax University, Sfax, Tunisia
Akram Naeem Qasim Municipality of Baghdad, Dora Municipality Department.

DOI:

https://doi.org/10.51173/jt.v5i1.1218

Keywords:

Viral Marketing, Customer Trust, Communications, Mobile Phone, Asia Cell

Abstract

The study aimed to identify the role of viral marketing in enhancing customer confidence in the telecom companies sector in Iraq, using modern techniques on communication and communication with customers. Viral marketing and customer confidence), and it is one of the modern intellectual frameworks on the Iraqi environment. This study was applied to the Asia cell mobile phone company in Iraq, through an intentional sample consisting of (50) associates holding administrative positions. A questionnaire to collect the necessary data, and the importance of the study emerged from the novelty of the variables that it dealt with, and the most important results were that there is an effect of viral marketing on the customer’s confidence, and accordingly a set of recommendations were presented, the most important of which was the need to go to electronic marketing through various networks, especially What the Iraqi environment has shown of increasing and accelerating growth in the use of these networks, with the need to pay attention to the organizational structure of the study sample company, which must manage the load Marketing through the company's website.

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Author Biography

Mustafa Salah Gumer, College of Economic Sciences and Acts, Sfax University, Sfax, Tunisia

College of Economic Sciences and Acts

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