Evaluating the Reality of Management Information Systems in Service Organizations and Their Role in the Service Design Decision to Achieve Sustainable Competitive Advantage: an Analytical Exploratory Study in the Mosul Bank for Development and Investment / Main Branch / Baghdad
Keywords:
Management Information Systems, Service Design Decision, Sustainable Competitive AdvantageAbstract
This research aims to evaluate the reality of management information systems and the effectiveness of the service design decision in achieving sustainable competitive advantage in the Mosul Bank for Development and Investment, Baghdad Branch. Data were collected using a questionnaire form. The form was responded to by 100 employees out of 120 random employees who were invited to participate. The questionnaire included measuring key variables of management information systems, service design decisions, and sustainable competitive advantage, in addition to evaluating three sub-dimensions for each main variable. The descriptive analytical approach was applied in the statistical analysis, including means, standard deviations, confirmatory factor analysis, and testing the effect of these variables on the sustainable advantage. The practical results of this research have shown that the dimension of strategic flexibility is relatively stronger compared to the other dimensions of the sustainable competitive advantage variable, which indicates the flexibility of the policies followed in the bank as well as the bank’s ability to modify its systems to suit environmental changes and the needs of the market and the customer.
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