الإيحاء للمعنى والتعبير في تصميم الإعلان  المطبوع

Ibrahim Hamdan Sabti; Adra’a Ali Ahmed

doi:10.51173/jt.v4i3.529

Authors

Ibrahim Hamdan Sabti College of Applied Arts, Middle Technical University, Baghdad, Iraq.
Adra’a Ali Ahmed College of Applied Arts, Middle Technical University, Baghdad, Iraq.

DOI:

https://doi.org/10.51173/jt.v4i3.529

Keywords:

Inspiration, The meaning, Expression, The advertisement design, The printed advertisement

Abstract

The research dealt with the study of inspiration for meaning and expression as an important topic that works in the activities of advertising to achieve job performance in conveying the communicative message in an effective manner that achieves impact and response to the recipient, as one of the designer’s purposes is to use any means that achieve his communication goals, including inspiration , and it is one of the important tasks as it takes a large area From the mind of the recipient and his interaction with the advertisement; And then influence it after delivering the idea of the advertisement; Which was formulated with prior planning according to a strategy prepared for this purpose, as well as injecting it with ideas, meanings and interpretations; This is done by showing the elements represented by pictures, symbols, colors, written material and other typographical elements that were used according to certain contexts in order to enhance their communicative value; As the meaning and inspiration for expression is one of the effective influences in the mind of the recipient and enhances the process of attention and awareness and then awareness of the formal body, as well as it enhances the character of attraction and suspense for advertising.

Downloads

Download data is not yet available.

References

Ahmed Mukhtar Omar, Dictionary of Contemporary Arabic Language, 1st Edition, World of Books, Cairo, 2008.

Saeed Alloush, Dictionary of Contemporary Literary Terms, 1st Edition, Lebanese Book House, Beirut, 1985.

Gibran Masoud, Al-Raed, Modern Dictionary, 7th Edition, Dar Al-Ilm Al-Million, Beirut, Lebanon, 1992.

Al-Farahidi, Abi Abdul Rahman Al-Khalil bin Ahmed, Al-Ain Book, I 1, C3, Dar Al-Kitab Al-Ilmia, Beirut, 2003.

Jalal Al-Din Saeed, Philosophical Terms and Evidence, Dar Al-Janoub for Publishing, Tunis, 2004.

Jamil Saliba, The Philosophical Dictionary, Lebanese Book House, School Library, Beirut, Lebanon, 1982.

Magdi Wahba, Kamel Al-Mohandes, A Dictionary of Arabic Terms in Language and Literature, 2nd Edition, Library of Lebanon, Beirut, Lebanon, 1984.

Ibrahim Madkour, The Philosophical Dictionary, The General Authority for Amiri Press Affairs, Cairo, 1983.

Nathan Knobler, Vision Dialogue: An Introduction to Art Tasting and Aesthetic Experience, 1st Edition, Fakhri Khalil, review, Jabra Ibrahim Jabra, Al-Mamoun House for Translation and Publishing, Baghdad, 1987.

Abu Ayyash, Salah al-Din, A Dictionary of Art Terms, 1st Edition, Part 1, Dar Osama for Publishing and Distribution, Nobles Publishers and Distributors, Abdali, Amman, Jordan, 2015.

Al-Fayrouz Abadi, Majd Al-Din, Dictionary of the Ocean, Dar Al-Hadith for printing, publishing and distribution, Cairo, 2008.

Abdul Razzaq Muhammad, Advertising in the Twenty-First Century, Al Yazouri Scientific Publishing and Distribution House, Amman, Jordan, 2015.

Taher Musa, The Art of Advertising and Planning Advertising Campaigns, Dar Al-Nahda Al-Arabiya, Cairo, 1993.

Peter Fletcher, Autosuggestion, translated by: Shukri Muhammad Ayyad, 1st Edition, Al-Nasher Al-Masry, 1947.

Al-Jurjani, Ali bin Muhammad, A Dictionary of Definitions, Investigation and Studies, Dar Al-Fadilah, Cairo, 2004.

Laland, Andre, Laland Philosophical Encyclopedia, Volume 3, translated by: Khalil Ahmed Khalil, 2nd Edition, Beirut, Oweidat, 2001.

Al-Hijazi, Medhat Abdel-Razzaq, A Dictionary of Psychology Terms, Dar Al-Kutub Al-Ilmia, Beirut, Lebanon, 2011.

Raghad Fattah Radi, The Suggestive Elements in Contemporary Graphic Design, Al-Fath Library for Printing, Reproduction and Preparatory Preparation, Baghdad, 2016, p. 14.

Iyad Hussein Abdullah, The Art of Design, Theoretical Philosophy in Application, Volume 1, Part 3, Department of Culture and Information, Sharjah, 2008.

Iyad Hussein Abdullah, Theoretical Philosophy in Application, Edition 1, Part 2, Department of Culture and Information, Sharjah, 2008.

Bassem Qassem Al-Ghabban and his colleagues, means of communication and the art of design, Al-Fath for printing, reproduction and printing preparation, Baghdad, 2017.

Abd al-Rahman Hassan Hanbaka, Controls of Knowledge and Principles of Reasoning and Debate, 3rd Edition, Dar Al-Qalam, Damascus, 1988.

Sama Turki Dakhil, Haider Karim, Educational Psychology, Methodological Foundations, 2nd Edition, Nour Al-Hassan Office for Typing and Typesetting, Baghdad, 2016.

Brierley Sean, the Advertising Handbook First Edition, Rout ledge, London and New York, 1995 p, 143.

Al-Alam, Safwat, The Advertising Communication Process, 6th floor, Al-Nahda Library, Cairo, 2004.

Al-Majni, Rania, and her colleague, Consumer Behavior, from the publications of the Syrian Virtual University, Syrian Arab Republic, 2020.

Muhammad Hassan, The Psychology of Advertising Communication, 1st Edition, Dar Osama for Publishing and Distribution, Amman, Jordan, 2013.

Samir Muhammad Hussein, Advertising, 3rd Edition, World of Books, Cairo, 1984.

Mr. Bahnasy, The Innovativeness of Advertising Ideas, 1st Edition, World of Books, Cairo, 2007.

Saad Salman, TV Advertising and its Impact on the Audience, 1st Edition, Dar Osama for Publishing and Distribution, Amman, Jordan, 2012.

Fatima Hussein Awad, Communication and Marketing Media, 1st Edition, Dar Osama for Publishing and Distribution, Amman, Jordan, 2011.

Juan Pablo Ponta, Architecture and its Interpretation, Study of Expressive Systems in Architecture, T.R., Suad Abd, House of Public Cultural Affairs, Baghdad, 1996.

Abdul Jalil Manqour, Semantics, Its Origins and Discussion in the Arab Heritage, Publications of the Arab Writers Union, Damascus, 2001.

Dina Muhammad Inad, The System Underlying the Act of Design for Commercial Ads, Al-Fath Library for Printing, Reproduction and Preparatory Preparation, Baghdad, 2016.

Namir Qassem Khalaf and his colleague, Visual Communication in Art and Media, Pages for Studies and Publishing, Syria, Damascus, 2016.

Robert Gillam Scott, The Foundations of Design, TR, Abdel-Baqi Mohamed Ibrahim, Mohamed Mahmoud Youssef, Egypt's Renaissance House for Printing and Publishing, Egypt, 1950.

Raqi Sabah Najm, Blogs in Art and Design, Dar Al-Majdalawi for Publishing and Distribution, Amman, Jordan, 2016.

Abdul Basit Ahmed Hashem, Advertising: Creativity, Strategy, Tactics, Dar Amjad for Printing, Publishing and Distribution, Amman, Jordan, 2020.

Al-Kubaisi, Ibrahim Hamdan Sebti, The Idea Building in Poster Design, Ph.D. thesis submitted to the Council of the College of Fine Arts, University of Baghdad, 2002.

Scheherazade Ben Younes, Lectures in Semantics, published Master's thesis, Al-Akhwa University Menthuri Constantia 1, Algeria, 2020.

Muhammad Muhammad Yunus, Islamic Communication Science, a linguistic study of the curricula of scholars of origins in understanding the text, 1st edition, Dar Al-Madar Al-Islami, Beirut, Lebanon, 2006.

Rajab Othman Muhammad, The concept of context, its types, domains and its impact on determining semantic relations and style, Gharib House for Printing, Publishing and Distribution, Cairo, Egypt, 2003.

Al-Kara’in, Ahmed Naim, Semantics between theory and practice, 1st edition, University Foundation for Studies, Publishing and Distribution, Beirut, Lebanon, 1993.

Aza'a Abu Al Hamam, Cultural Media: Controversies and Challenges, 1st Edition, Dar Osama for Publishing and Distribution, Amman, Jordan, 2010.

Saleh Drissi, Contextual Indifference in the Book of Proof in the Sciences of the Qur’an by Al-Zarkashi, published research, Algeria, 2009.

Muhammad Abdel Aziz, and his colleague, Context Theory between Description, Roots and Procedure, 1st Edition, Al-Sayyab Foundation, Al-Kifar Publications, Al-Baseer Library and House, London, 2015.

Al-Subaihi, Muhammad Al-Akhdar, An Introduction to the Science of Text and its Fields of Application, Arab House of Science Publishers, Al-Tikhrif Publications, Algeria, 2021.

Al-Manna, Arafat Faisal, context and meaning, a study of the methods of Arabic grammar, 1st edition, Al-Ala Publications.

Al-Ghawil, Al-Mahdi Ibrahim, context and its impact on meaning, Academy of Jamahiriya Thought, Benghazi, Libya, 2011.

Muhammad Khalil Abbas, and his colleagues, Introduction to Research Methods in Education and Psychology, 5th Edition, Dar Al-Maysara for Publishing, Distribution and Printing, Amman, Jordan, 2014.

Promomedia. [Online]. Available: http://www.promomedia-me.com/index.asp.